10 inspirerende quotes over content marketing en storytelling

Stephan de Graaf
Stephan de Graaf

Marketing Strateeg bij en eigenaar van Pixelfarm. Dagelijks bezig met digital marketing, innovatie en nieuwe vormen van interactie.

⏰ 10 maart 2014

Content Marketing

Content marketing en storytelling gaan hand in hand. Bij mijn presentaties die ik regelmatig houd over dit onderwerp gebruik ik vaak veelzeggende quotes. Om een gedachte in een presentatie kracht bij te zetten of gewoon om zelf geïnspireerd te raken. Hieronder 10 inspirerende quotes over content marketing & storytelling:

advertising quote

1. “The best advertising isn’t advertising”

Ajaz Ahmed, Founder AKQA

2. “If you don’t have a conflict or a challenge, you don’t have a story”

Tom Kellner, Managing Editor, GE Reports

quote over ads

3. “Nobody reads ads. People read what interests them. Sometimes it’s an ad.”

Author unknown

4. “Regardless of the moral issue, dishonesty in advertising has proved very unprofitable”

Leo Burnett, founder off Leo Burnett worldwide

David Ogilvy

5. “Advertising is only evil when it advertises evil things.”

David Ogilvy (the man who needs no introduction)

6. “When you’ve got 10,000 people trying to do the same thing, why would you be number 10,001?”

Mark Cuban, entrepeneur & owner of the Dallas Mavericks

Content marketing en relaties

7. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”

Andrew Davis

8. “The more content I put out, the more luck I have”

Gary Vaynerchuk, CEO, VaynerMedia

Conversatie quote

9. “If you don’t like what is being said, then change the conversation.”

Don Draper, Senior Partner, Sterling Cooper & Partners

10. “If you’re sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that’s entertaining you as you drive and listen? No, it’s the storytelling. That’s why we put so much importance on story. No amount of great animation will save a bad story.”

John Lasseter, founder, Pixar

Zelf ook inspirerende quotes over storytelling of content marketing? Deel ze in de comments! Lees ook onze case over (inspirerende) content marketing voor Sunweb